近年市場(chǎng)大環(huán)境不景氣，原材料成本也是節(jié)節(jié)攀升，方管廠家正陷入新一輪形式多變、局面復(fù)雜的洗牌中。物競(jìng)天擇，適者生存。在這樣持續(xù)惡化的經(jīng)營(yíng)環(huán)境中，方管廠家從何處尋找信心來(lái)快速化解市場(chǎng)壓力呢?方管市場(chǎng)環(huán)境每天日新月異，伴隨著新技術(shù)、新產(chǎn)品，還有新的經(jīng)營(yíng)模式和手段，同時(shí)不斷有其它行業(yè)巨頭跨界進(jìn)入。即使市場(chǎng)再不穩(wěn)定，也一定要穩(wěn)定軍心。在這個(gè)時(shí)候，方管廠家更應(yīng)注重自己軟實(shí)力的發(fā)展，保持自己企業(yè)的個(gè)性，堅(jiān)定獨(dú)特的發(fā)展道路，不輕易為外界紛紛擾擾所動(dòng)搖。在整體經(jīng)營(yíng)戰(zhàn)略上，一定要有自己非常清晰的方向和目標(biāo)。不能再采取過(guò)去的"跟隨模仿"策略，總是跟在別的企業(yè)后面走，這樣很容易在戰(zhàn)略決策上慢半拍。無(wú)論大企業(yè)，還是小商家，在當(dāng)前的環(huán)境下都需要以"量力而行"的方式找到自己的出路。

In recent years, the market environment has been depressed, and the cost of raw materials has been rising steadily. Square tube manufacturers are falling into a new round of reshuffling with changeable forms and complicated situation. Natural selection is the survival of the fittest. In such a deteriorating business environment, where can manufacturers find confidence to quickly defuse market pressure? The market environment is changing day by day, along with new technologies, new products, new business models and means, while other industry giants continue to cross-border entry. Even if the market is no longer stable, we must stabilize the military. At this time, square managers should pay more attention to the development of their soft power, maintain their own enterprise personality, firm unique development path, and not easily be disturbed by the outside world. In the overall business strategy, we must have our own very clear direction and objectives. We can no longer adopt the old "follow-and-imitate" strategy, but always follow other enterprises, so it is easy to slow down in strategic decision-making. Whether large enterprises or small businesses, in the current environment, they need to find their own way out in the way of "doing what they can".

經(jīng)營(yíng)精準(zhǔn)重細(xì)節(jié)

Precision and detail

市場(chǎng)的混亂并不一定是壞事，也可能意味著商機(jī)的增加。當(dāng)前，一線方管市場(chǎng)操作的復(fù)雜性和難度，與過(guò)去相比是大幅度提升。一是經(jīng)營(yíng)利潤(rùn)大幅下滑，二是投入資源和精力大幅上漲，大量方管廠商就是“兩頭受壓”。面對(duì)這種情況，所有廠商最應(yīng)該做的就是三個(gè)經(jīng)營(yíng)精準(zhǔn)化：一是，面向一線市場(chǎng)營(yíng)銷(xiāo)操作手段的精準(zhǔn)化，二是廠家?guī)椭碳姨嵘袌?chǎng)開(kāi)拓能力精準(zhǔn)化，三是廠商直面用戶(hù)需求捕捉能力的精準(zhǔn)化。

Market turmoil is not necessarily a bad thing, but may also mean an increase in business opportunities. At present, compared with the past, the complexity and difficulty of the first-line management market operation has been greatly improved. Firstly, the operating profit has fallen sharply, and secondly, the investment of resources and energy has risen sharply. A large number of square managers are under pressure at both ends. Faced with this situation, all manufacturers should do three most precise operations: one is to face the first-line marketing operation means, the second is to help manufacturers improve the accuracy of market development capabilities, and the third is to face the accuracy of user demand capture capabilities.

敢于投入掐準(zhǔn)點(diǎn)

Dare to put in and get on time

面對(duì)寒冬市場(chǎng)，我們更應(yīng)該敢于投入。在別人撤退的時(shí)候加大投入獲得更大回報(bào)。所有方管廠商必須要在關(guān)鍵、核心環(huán)節(jié)上敢于投入。在能產(chǎn)生效果和價(jià)值的互聯(lián)網(wǎng)工具、智能制造和產(chǎn)品精品化等環(huán)節(jié)上加大投入力度，往往能獲得事半功倍的收獲。除了敢于投入，還要采取對(duì)自己狠的決心和態(tài)度，推動(dòng)一切變革、成果和創(chuàng)新的快速落地。方管廠商在遭遇寒冬之后，就一刀切減少投入，這無(wú)疑是"本末倒置"。在接下來(lái)的市場(chǎng)競(jìng)爭(zhēng)過(guò)程中，對(duì)于企業(yè)內(nèi)部的品質(zhì)、智能等環(huán)節(jié)的投入，一定要狠下心;同時(shí)，在面向用戶(hù)的中高端新品推廣和售后服務(wù)等環(huán)節(jié)的體驗(yàn)投入，也必須要真金白銀。方管廠商需要建立一套強(qiáng)大而迅速的企業(yè)市場(chǎng)執(zhí)行能力。

Facing the cold winter market, we should dare to invest more. Increase investment and get greater returns when others withdraw. All managers must dare to invest in the key and core links. Increased investment in Internet tools, intelligent manufacturing and product quality, which can produce results and values, often yields twice the result with half the effort. In addition to daring to invest, we should also adopt a firm determination and attitude towards ourselves to promote the rapid landing of all changes, achievements and innovations. After the cold winter, the square tube manufacturers will reduce their investment, which is undoubtedly "the reverse of the end". In the next market competition process, we must pay close attention to the investment of quality and intelligence within the enterprise. At the same time, we must also invest in the experience of high-end new product promotion and after-sales service for users. Square managers need to build a strong and rapid market execution capability.

在這樣變幻莫測(cè)的市場(chǎng)環(huán)境中，方管廠商應(yīng)保持本心不變，更應(yīng)該積極關(guān)注市場(chǎng)動(dòng)態(tài)，結(jié)合自身優(yōu)勢(shì)和癥結(jié)，做出快速的應(yīng)變，如此才能順利度過(guò)寒冬。

In such a changeable market environment, square managers should keep their heart unchanged, pay more attention to market dynamics, combine their own advantages and crux, and make rapid response, so as to successfully survive the cold winter.