在當(dāng)前市場(chǎng)環(huán)境下，方管市場(chǎng)形勢(shì)多變，只有切實(shí)提升自身軟、硬實(shí)力，才能不懼風(fēng)雨，巍然矗立。經(jīng)濟(jì)新常態(tài)下，家居建材業(yè)發(fā)展速度放緩，方管廠家的生存壓力隨著增大。再加上市場(chǎng)競(jìng)爭(zhēng)的不斷加劇，方管廠家的發(fā)展更加舉步維艱。然而，在紛紜變幻的市場(chǎng)環(huán)境下，既有挑戰(zhàn)也有機(jī)遇。想要在波詭云譎的市場(chǎng)環(huán)境中屹立不倒，方管廠家不妨從三方面努力，增強(qiáng)自身抵抗“風(fēng)雨”的能力。

In the current market environment, the market situation is changeable. Only by improving their soft and hard strength, can they stand tall and fearless. Under the new normal economic situation, the development speed of home building materials industry has slowed down, and the survival pressure of square tube manufacturers has increased. In addition, with the increasing competition in the market, it is more difficult for Square-controlled manufacturers to develop. However, in the changeable market environment, there are both challenges and opportunities. In order to survive in the uncertain market environment, Fangguan manufacturers may make efforts from three aspects to enhance their ability to resist the "wind and rain".

滿足市場(chǎng)需求，提升生產(chǎn)技術(shù)水平

Meeting market demand and upgrading production technology level

抗風(fēng)險(xiǎn)能力是指在市場(chǎng)環(huán)境、宏觀經(jīng)濟(jì)政策、不可抗力以及產(chǎn)業(yè)發(fā)展周期等天劍惡化情況下維持正常運(yùn)營(yíng)，并保持企業(yè)長(zhǎng)遠(yuǎn)發(fā)展的基本素質(zhì)。其中最為基礎(chǔ)的就是方管廠家的生產(chǎn)與技術(shù)水平，能否生產(chǎn)出符合市場(chǎng)需求的產(chǎn)品、是否具備高新技術(shù)決定了方管廠家的競(jìng)爭(zhēng)水平和在風(fēng)險(xiǎn)中抵抗能力的高低，所以想扛得住風(fēng)險(xiǎn)，首要是提升生產(chǎn)與技術(shù)水平。

Resistance to risk refers to the basic quality of maintaining normal operation and long-term development of enterprises under the deterioration of market environment, macroeconomic policies, force majeure and industrial development cycle. One of the most basic is the production and technology level of square tube manufacturers. Whether they can produce products that meet the market demand and whether they have high and new technology determines the level of competition and the level of resistance to risks. Therefore, in order to withstand risks, the first thing is to upgrade the production and technology level.

保持發(fā)展活力，提升自主創(chuàng)新能力

Maintaining Development Vitality and Promoting Independent Innovation Ability

創(chuàng)新能力是指不斷改變現(xiàn)狀、追求發(fā)展、打破舊的框架、創(chuàng)立新事物的行為，是推動(dòng)企業(yè)不斷進(jìn)步和發(fā)展的源泉。只有提高自主創(chuàng)新能力，才能使方管廠家緊跟時(shí)代潮流、保持發(fā)展活力，才不會(huì)輕易被市場(chǎng)淘汰、抵抗住更多風(fēng)險(xiǎn)。

Innovative ability refers to the behavior of constantly changing the status quo, pursuing development, breaking the old framework and creating new things. It is the source of promoting the continuous progress and development of enterprises. Only by improving the ability of independent innovation, can the local managers keep abreast of the trend of the times, maintain the vitality of development, and will not be easily eliminated by the market and resist more risks.

主動(dòng)出擊，提升市場(chǎng)開拓能力

Take the initiative to attack and improve the ability of market development

面對(duì)風(fēng)險(xiǎn)，與其坐以待斃，不如主動(dòng)出擊，所以方管廠家要不斷提高市場(chǎng)開拓能力，做到準(zhǔn)確預(yù)測(cè)市場(chǎng)趨勢(shì)、熟練制定營(yíng)銷策略、積極擴(kuò)大市場(chǎng)營(yíng)銷渠道、不斷增長(zhǎng)市場(chǎng)潛在能力、適時(shí)把握市場(chǎng)發(fā)展時(shí)機(jī)等，主動(dòng)出擊方能將風(fēng)險(xiǎn)的威脅降到最低。

Faced with risks, instead of waiting to die, it is better to take the initiative to attack. Therefore, square managers should constantly improve their ability to exploit the market, accurately predict market trends, skillfully formulate marketing strategies, actively expand marketing channels, constantly increase market potential, and timely grasp market development opportunities, so as to minimize the threat of risk.