當(dāng)“互聯(lián)網(wǎng)+”作為行動(dòng)計(jì)劃成為國家戰(zhàn)略,這個(gè)詞就如同火箭升空般瞬間火了,一時(shí)間各行各業(yè)都在試圖闡述這一新生名詞的名義及內(nèi)涵,并試著融入其中。在方管等家居建材行業(yè),很多廠家都已達(dá)成共識(shí),所謂的“互聯(lián)網(wǎng)+”就是相當(dāng)于給傳統(tǒng)行業(yè)加一雙“互聯(lián)網(wǎng)”的翅膀,然后助飛傳統(tǒng)行業(yè)。雖然在這個(gè)時(shí)代,讓不少的方管廠家看到了新的市場商機(jī),但是就當(dāng)下而言,廠家要想要抓住商機(jī),還是要對(duì)市場環(huán)境充分的分析。
When "Internet +" acts as the national strategy of action plan, the word is just like a rocket firing instantaneously. For a time, all walks of life are trying to explain the name and connotation of this new noun, and try to integrate into it. Many manufacturers have reached a consensus in the home furnishing materials industry, such as Fang Guan. The so-called "Internet +" is equivalent to giving the traditional industries a pair of "Internet" wings, and then helping to fly traditional industries. Although in this era, many managerial manufacturers see new market opportunities, but for the moment, if manufacturers want to seize business opportunities, they still need to fully analyze the market environment.
事實(shí)上,商家、消費(fèi)者、市場是創(chuàng)造3萬億銷售額的三大關(guān)鍵因素。其中,中國消費(fèi)力的潛在需求,信息對(duì)稱帶來的巨大變革,推動(dòng)了阿里在零售交易方面的發(fā)展。隨著互聯(lián)網(wǎng)的迅猛發(fā)展,電商成為方管行業(yè)的一大風(fēng)口,廠家們無不瞄準(zhǔn)互聯(lián)網(wǎng)商機(jī)。縱觀如今的方管行業(yè),電商和互聯(lián)網(wǎng)發(fā)揮著不可取代的作用,這表明了方管電商巨大的發(fā)展?jié)摿Α?/p>
In fact, businesses, consumers and markets are the three key factors to create 3 trillion sales. Among them, the potential demand for China's consumer power and the tremendous changes brought about by information symmetry have promoted Ali's development in retail trade. With the rapid development of the Internet, e-commerce has become a major outlet for the local management industry, and manufacturers are aiming at Internet business opportunities. Throughout today's management industry, e-commerce and the Internet play an irreplaceable role, which shows the huge development potential of e-commerce.
在當(dāng)前的方管行業(yè),消費(fèi)者生活方式也在發(fā)生改變。隨著年輕一代消費(fèi)族群成為整個(gè)消費(fèi)的主力軍,特別是80后、90后伴隨互聯(lián)網(wǎng)成長的一代成為整個(gè)消費(fèi)的主力以后,也推動(dòng)了電子商務(wù)的巨大發(fā)展;方管商家的發(fā)揮主觀能動(dòng)性不斷創(chuàng)新,互聯(lián)網(wǎng)應(yīng)用、品牌建設(shè)方面不斷加強(qiáng),同時(shí)加深與消費(fèi)者溝通等方面都是對(duì)消費(fèi)關(guān)系的不斷革新與進(jìn)步。
In the current management industry, consumer lifestyle is also changing. With the younger generation of consumers becoming the main force of the whole consumption, especially after the post-80s and post-90s generation with the growth of the Internet has become the main force of the whole consumption, it has also promoted the enormous development of e-commerce; the exertion of the subjective initiative of local managers has been constantly innovating, the application of the Internet, brand building has been constantly strengthened, and the deepening of communication with consumers is all about consumption. The continuous innovation and progress of relations.
在消費(fèi)者方面,消費(fèi)需求的多元化與服務(wù)的要求提升讓電商零售更加有生命力。需求多元的、供給多元、服務(wù)多遠(yuǎn),從中產(chǎn)生的價(jià)值更為之強(qiáng)大。隨著互聯(lián)技術(shù)的發(fā)展,網(wǎng)購商品的結(jié)構(gòu)越來越合理,而消費(fèi)者的需求也愈發(fā)多樣,兩者相互促進(jìn),形成供給與被供給的良性互動(dòng)。方管廠家能夠從電商中挖掘的利潤空間越來越大。
On the consumer side, the diversification of consumer demand and the improvement of service requirements make e-commerce retail more viable. The value generated from the diversification of demand, supply and service is even more powerful. With the development of interconnection technology, the structure of online shopping commodities is more and more reasonable, and the demand of consumers is more and more diverse. They promote each other and form a positive interaction between supply and supply. The profit margin that square managers can excavate from e-commerce is increasing.
市場競爭越來越激烈,如果不順應(yīng)時(shí)代的發(fā)展潮流可能隨時(shí)面臨被淘汰的風(fēng)險(xiǎn),在如今的互聯(lián)網(wǎng)影響之下,方管廠家一定要對(duì)市場的環(huán)境進(jìn)行科學(xué)的分析,綜合自身的一個(gè)發(fā)展情況,爭取在市場競爭環(huán)境中獲得勝利。
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