近期各類漲價(jià)的信息不絕于耳，從方管價(jià)格到海路運(yùn)費(fèi)，幾乎所有環(huán)節(jié)都涉身其中。然而在漲價(jià)潮的背后，終端產(chǎn)品商也面臨著更為嚴(yán)峻的經(jīng)營(yíng)壓力。就方管行業(yè)而言，方管原材料價(jià)格不斷飛漲，運(yùn)輸成本不斷增加，方管企業(yè)對(duì)投入市場(chǎng)的產(chǎn)品要不要漲價(jià)非常困惑。品牌是給方管企業(yè)帶來(lái)溢價(jià)、產(chǎn)生增值的一種無(wú)形的資產(chǎn)，一個(gè)好的品牌就會(huì)給商家?guī)?lái)很大的商品效益。雖然成本的上漲是現(xiàn)下大環(huán)境的主要趨勢(shì)，方管企業(yè)必須要懂得堅(jiān)持自我，走自己的既定軌道，打造好品牌，用品牌價(jià)值來(lái)抗衡成本價(jià)格，如此，必能夠獲得更大的發(fā)展空間。

Recent information on various price rises is endless. Almost all links, ranging from square price to sea freight, are involved in them. However, behind the rising price tide, the terminal product manufacturers are also facing more severe operational pressure. As far as the Square management industry is concerned, the price of Square management raw materials keeps soaring, and the transportation cost keeps increasing. Square management enterprises are very confused about whether to increase the price of products put into the market. Brand is an intangible asset that brings premium and value-added to square-managed enterprises. A good brand will bring great commodity benefits to businessmen. Although the rising cost is the main trend of the current environment, square management enterprises must know how to stick to themselves, follow their own established track, build a good brand, use brand value to counterbalance the cost price, so that they will be able to obtain greater development space.運(yùn)費(fèi)大漲，成本增加

Freight charges are soaring and costs are rising

《超限運(yùn)輸車輛行駛公路管理規(guī)定》的實(shí)施，運(yùn)費(fèi)將會(huì)大幅度增長(zhǎng)。相比原標(biāo)準(zhǔn)，新標(biāo)準(zhǔn)在超限方面明顯收緊。作為木材行業(yè)的下游產(chǎn)業(yè)，方

With the implementation of the Regulations on Highway Management for Over-limit Transportation Vehicles, the freight rate will increase substantially. Compared with the original standard, the new standard is obviously tightened in exceeding the limit. As a downstream industry of timber industry, Fang Fang

管不僅要應(yīng)對(duì)木材運(yùn)輸?shù)恼w費(fèi)用增加，還要面對(duì)其成品運(yùn)費(fèi)的增長(zhǎng)。

The management should not only deal with the increase of the overall cost of timber transportation, but also face the increase of the freight of its products.

據(jù)悉，六軸貨車車貨總量由原來(lái)的55噸降為49噸，五軸貨車由原來(lái)的30多噸降為20多噸。運(yùn)費(fèi)將會(huì)因此上漲一倍多，可能原來(lái)一車的貨現(xiàn)在只

It is reported that the total cargo volume of six-axle trucks has been reduced from 55 tons to 49 tons, and that of five-axle trucks has been reduced from more than 30 tons to more than 20 tons. Freight charges will more than double as a result. Maybe the original car is only available now.

能用兩輛車來(lái)運(yùn)。運(yùn)費(fèi)可以說(shuō)貴上了一倍。可見(jiàn)，這一新標(biāo)準(zhǔn)確實(shí)是為方管企業(yè)帶來(lái)了沉重的成本壓力，成品漲價(jià)在情理之中。

It can be transported in two cars. Freight can be said to be doubled. It can be seen that this new standard has indeed brought heavy cost pressure to square-managed enterprises, and the price increase of finished products is reasonable.

品牌塑造，抗衡價(jià)格

Brand Shaping, Competing Price

據(jù)市場(chǎng)調(diào)查，漲價(jià)的企業(yè)都是只靠著成本低廉來(lái)?yè)Q取利潤(rùn)，成本一旦升高，企業(yè)就無(wú)利可圖，所以為了利潤(rùn)不得不漲，而一些大品牌反倒風(fēng)平

According to the market survey, the enterprises that increase the price all rely on the low cost to gain profits. Once the cost rises, the enterprises will be unprofitable, so they have to increase in order to make profits, while some big brands are on the contrary.

浪靜。因?yàn)樗麄兊难酃獠粌H僅只放在成本上面，更多的是打造一個(gè)品牌，一個(gè)在市場(chǎng)上擁有足夠影響力以及話語(yǔ)權(quán)的品牌。

The waves are quiet. Because their vision is not only on cost, but also on building a brand, a brand with enough influence and voice in the market.