市場競爭是避免不了的，與時俱進才是方管廠家獲得重生的利器。保持“歸零心態(tài)”，把每一次艱險當做新的起點，重新出發(fā)，趨利避害，方管廠家的未來必能一片光明。隨著方管行業(yè)發(fā)展越趨成熟，競爭形勢也越發(fā)激烈?？v觀方管行業(yè)發(fā)展的這些年，有難處也有進步，但尋求發(fā)展卻是亙古不變的道理。如今，無論是一線品牌，還是二、三線品牌，都紛紛轉(zhuǎn)型，其最終的目的也是占領為數(shù)不多的市場。然而，就眼前的局勢而言，若要取得市場優(yōu)勢，方管廠家還有很長的路要走。其中，經(jīng)常反思自我，學會“歸零”，重新尋找進步的能量也是十分關鍵的。

Market competition is unavoidable. Keeping pace with the times is the sharp weapon for square management manufacturers to gain rebirth. Keeping a "zero mentality" and taking every hardship as a new starting point, we should start afresh and seek profits and avoid disadvantages, so that the future of the factory can be bright. With the development of square management industry becoming more and more mature, the competition situation becomes more and more fierce. Throughout these years, there have been difficulties and progress in the development of the square management industry, but the pursuit of development is an unchanged truth. Nowadays, both first-line brands and second-and third-line brands have been transforming, and their ultimate goal is to occupy a small number of markets. However, as far as the current situation is concerned, there is still a long way to go before we can gain market advantage. Among them, it is also crucial to reflect on oneself frequently, learn to "return to zero" and rediscover the energy of progress.

產(chǎn)業(yè)運營利潤減少

Reduction of Profit in Industrial Operation

從發(fā)展速度來看，方管行業(yè)整體進入低增長通道，發(fā)展利潤驟減;從競爭手段來看，當前單一的價格戰(zhàn)，甚至是渠道戰(zhàn)，促銷戰(zhàn)充斥，產(chǎn)業(yè)變革以及消費者需求刺激很難實現(xiàn);從消費需求來看，市場消費者喜好多元化、細分化，需求整體較分散，方管廠家很難把握。

From the point of view of development speed, the square management industry as a whole has entered a low growth channel, and its development profits have dropped sharply; from the point of view of competition means, the current single price war, even channel war, full of promotional wars, industrial change and consumer demand stimulation are difficult to achieve; from the point of view of consumer demand, market consumers prefer diversification and subdivision, demand is more dispersed as a whole, and it is difficult for the square management manufacturers to grasp.

就目前的形勢而言，對所有的方管廠家而言，最大的挑戰(zhàn)就是整個產(chǎn)業(yè)運營鏈已經(jīng)進入“低利潤，甚至微利、薄利”階段，大量商業(yè)投機都將會被清理出局。這也就是說接下來若方管廠家還糾結(jié)于用它業(yè)來拯救主業(yè)，那么市場形勢將更加不樂觀，利潤有可能繼續(xù)減少。

As far as the current situation is concerned, the biggest challenge for all the regulated manufacturers is that the whole industrial operation chain has entered the stage of "low profit, even small profit, small profit", and a large number of commercial speculation will be cleared out. That is to say, if Fangguan manufacturer is still struggling to save the main industry with the industry, then the market situation will be more unoptimistic, and profits may continue to decline.

歸零心態(tài)重視市場

Returning to Zero and Attaching Importance to Market

轉(zhuǎn)型是當前方管廠家實現(xiàn)突破的重要手段，光靠嘴上說說是不夠的，必須真刀真槍實踐出來。所有方管廠家，無論大小、強弱，都站在一個發(fā)展的新十字路口上，是去是留必須要盡快抉擇。而未來的道路注定不平坦，尤其是對一些小型的方管加工廠而言，稍有差池，滿盤皆輸。

Transition is an important means for front tube manufacturers to achieve breakthroughs. It is not enough to talk about it by mouth. We must practice it with real knives and guns. All factories, big or small, strong or weak, stand at a new crossroads of development. They must decide whether to go or stay as soon as possible. And the future road is doomed to be uneven, especially for some small square pipe processing plants, a little poorer, all lose.

在這樣的局勢之下，方管廠家必須要保持“歸零心態(tài)”，站在新的起點上，重新審視市場，反思自己的失誤，再次出發(fā)尋找用戶需求。只有如此，不管市場競爭如何變化，改革如何深化，方管廠家都擁有源源不斷的發(fā)展能量，始終具備占領市場的硬性要求。

In such a situation, square managers must maintain a "zero mentality", stand at a new starting point, re-examine the market, reflect on their own mistakes, and start again to find user needs. Only in this way, no matter how the market competition changes and how the reform deepens, square managers and manufacturers have a continuous development energy, and always have the hard requirements of occupying the market.